Pre-viewing experiences such as trailers may provide something fresh and new and crossing in with the proliferation of technology the special effects may be on another level therefore it creates hype amongst the fans. The institution also chooses which actors to use and you'd hear that some people would only watch the film because of a certain actor for example Cara in suicide squad.
Another way pre-viewing experiences has become popular is by the use of Synergy, having a film character made into McDonald toys for example is an effective way to promote the film, in ways such as social interaction, kids collecting these figures and swapping ones with their friends and persuading their mums and dads to let them watch the film which also leads to social interaction after the viewing process.
Post viewing experiences such as sweeded videos allows fans to express their love for the film, sometimes these could be paradies to show the concept of the plot but in a slightly different way but this allows the fans to enjoy themselves.
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